Penguin launched a competition for creating a book cover for A Clockwork Orange, the dystopian novel by Anthony Burgess published in 1962. The brief asked to design a new cover for a new generation of readers, avoiding the obvious clichés. The concept of the A Clockwork Orange book cover was based on a passage from the book where Alex, the main protagonist of the story, was listening to his favourite song (Beethoven – Symphony No. 9) and exclaimed: “Oh bliss! Bliss and heaven!”. Because the song symbolizes the paroxysm of Alex’s craziness I made a connection between this element and the milk drink (Korova Milk Bar) that is connected to the violence and rampage carried by the main protagonist and his gang.