Avenue TV was a live group project in which we had to design a TV ident and initial online branding collateral for ‘Avenue TV’, a platform for University of Northampton’s creative content. I wanted to create a logo that would be creative and innovative, a logo that can define the School of Arts but also work as a TV logo.
Therefore I designed a logotype that has the shape of the letter A and within a peephole, and a eye that looks through it.
The website and app I created have the same vibe as the logo. They are highly functional, eye-catching and innovative.