Mission: To provide quaility and affordable, fashionable gym wear that is devoded to increasing awareness of the benefits of phisical activity for young people with mental health issues.

Rationale: While creating the Geared brand’s logo, I tried to focus on the inspiration from the brief and also keep in mind that the logo has to be simple but distinctive. After many experimentations, I decided that the best way to express the brand attributes was to use the letters of the brand. Therefore, I created a logotype that has incorporated the letters G,R,D from Geared. The outcome is a versatile logotype that can stand out on print materials, clothing line, website, online platforms etc. The color of the logo is cyan and it can be adapted to many colors.

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