The Olympic Games brief was based on picking a city that would host the Olympics. The students were asked to build an Olympic identity system, and to combine and interpret the sporting legacy of the games themselves and the researched attributes of the host city and its inhabitants into a coherent, recognisable, exciting, motivational.
‘Games Logo’ comes along with designing pictograms, signage, promotional material and a whole host of branding collateral.
The research suggested that Stockholm is well known for the natural environment (30% of Stockholm is water, and 30% is natural parks). I wanted to base my logo on the natural environment of Stockholm, and also on the symbol of Stockholm and Sweden: the three crowns. Therefore I created a logo that has the crowns on top of each other in different colours: blue for water, green for parks, and yellow as the traditional colour.